Established in the 17th century in Florence, Santa Maria Novella is one of the oldest perfumeries in the world. Its signature scent was created for Catherine de Medici. Located on Corso del Rinascimento #47 near Piazza Navona in Rome (and just off the Piazza Santa Maria Novella in Florence) the shop is filled with the most delicious, beautifully-packaged scents. The women who work in the store are adorable and so helpful in both Italian and English. Try the violetta and mughetto (lily) perfumes (the two are even better together) and the pomegranate soap.
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